Generating Web design leads consistently can sometimes feel like a Sisyphean effort. Dozens of new companies are popping up every day, and you end up doubling or tripling your efforts just to get the next project underway. And with so many others vying for attention, just how do you get your clients to look your way?

The even bigger question of the day would be: is it still possible to create a steady stream of willing clients who will treat your business as the expert, so you can get all those new projects lined up nicely?

Fortunately, the answer is yes and we’ve created our very own Rankleads-certified list web design lead generation strategies that are often underused by companies because they want super fast results minus the work. Yeah, we know that a lot of the things that we used to do no longer work but there are some pretty sweet strategies that have stood the test of time.

Educate with content marketing

The point of contention with content marketing is that anyone can technically have a blog on their website, but oftentimes, these blogs are underused. What this means is that web design companies are rarely using their own blogs to maximize web design leads.

The great thing about content marketing is you can also directly discuss your strategies and past work with other clients to show new clients how your business can help them. Authoritative content marketing is basically letting people in to demonstrate the breadth of your knowledge – and we are aware that some businesses simply may not like this idea. After all, who’d be in the mood to share trade secrets right?

Do remember however that as a content marketer, you can be selective about the kind of information that you give to your readers. A case in point here would be special reports and/or publications like case studies.

Case studies contain a bit of everything, but what these don’t reveal is how outcomes are actually created. Sure, you can mention a handful of things that were generally done to create an outcome, but what are the chances that a client would have the time or energy to replicate what you did just because he has a case study? The chances of that happening are actually quite slim.

The battle for content marketing nowadays is also focused primarily on three things: quality, customer engagement, and relevance. You can increase the quality of your content by having a content strategy that is built around the core of what your company is about.

There should be foundational pieces of content, and the rest of your uploads will be connected to the pillar content. Hiring a professional copywriter (and editor) can also improve your content vastly, as long as you work with them in envisioning what type of write-ups will be beneficial for your promotions or campaigns.

Customer engagement is all about keeping people on your page, on your content, so that Google can measure the authoritativeness of your pages. Essentially speaking, people will only spend a lot more time on websites that provide solutions to their problems.

Websites that do nothing but self-promote rarely have the same holding power as websites that are dedicated to informing the public and making customers feel that they have been empowered with the right kind of knowledge. This works hand in hand with relevance, which is actually a criterion that Google created based on the E-A-T Principle.

To get started on creating the best content that your customers have ever seen, you can use these vital guideposts for molding your authoritative new content:

1. It’s likely that apart from your promotions, virtually nothing else is known about your company outside of your office. What would you like your customers or clients to know about you that would get them more interested about your services?

2. What are the most common questions that people ask about your company? These are the questions that you get a lot and you can almost answer them with your eyes closed.

3. What past successes have you enjoyed while working with your other customers?

4. What can you share with your customers knowledge-wise in the coming weeks or months? How can you get them interested in learning more about web design and how it plays a crucial role in making businesses more profitable on the Internet?

Reel them in with gateway products

This strategy actually has a close affinity with publishing educational content as it cements your position as a true authority in your niche.

Think about it this way: you can provide expert tips and other free stuff, but if you have an actual product to offer, like an eBook or an online educational course that is trickle-fed to their emails over a period of weeks, then you would have a much deeper relationship with your customers and the chances of them hiring your company for really important projects would increase exponentially.

Some other products that you can offer your customers from your website are:
– WordPress themes
– Visual templates for various purposes
– Graphic resource packs
– Graphic tools
– Design worships
– Online webinars (these don’t have to be free!)
– Full-length online courses (with all the bells and whistles, please)
– Traditional eBooks

Be a podcast superstar

We know that a lot of people believe that they’re not fit for TV or radio (or podcasts), but hear us out any way. About one-third of Americans listen to podcasts within the last 30 days and it has become a warm, comfortable tech for many Americans.

Getting into a podcast as a guest means you are someone to be respected and listened to, and you simply cannot miss the opportunity.

The first challenge here is finding the right podcast –you have to find a podcast that talks to people from tech and the Internet. Once you get an invite be sure that you are not nervous and you have your best answers ready because after the podcast, you are going to be publishing the podcast episode on your blog.

The more consistent you are with how you handle interviews and guesting, the more you are going to be invited back (and this is hugely important because real thought leaders get invited back frequently).

—-

Stay tuned for PART 2 of our dazzling list!